Social networks are an excellent source for traffic and establishing a community around your site. This article describes how to use Facebook pages (which is not the same as Facebook profiles) to promote your product, website, blog, business, etc.
Most of us are aware of Facebook and how it is used to network among friends (similiar to MySpace).There is a feature called Pages, which was created for businesses, celebrities, politicians, and entrepreneurs (like yourself), to build a community around whatever you're promoting.
All you have to do is create a Facebook Page and describe you business, product, etc and add pictures and video. Facebook has thousands of applications that you can add to your page. I suggest that you try to make your page interesting but not too cluttered so that you message gets across. Then get users to become your “fan” or “supporter” and have a discussion board to build on the community atmosphere and page stickyness. And be sure to put good keywords in the title of the page so people will find your page.
Facebook Pages vs. Facebook Profiles vs. Myspace:
- You can have an unlimited number of "fans" or "supporters" (unlike the limited "friends" if you use Profiles)
- You can send emails to all of your contacts at one time (you can't with Profiles)
- My feeling is that Facebook has a slightly more mature crowd with jobs = money to spend
- Pages is completely separate from you Profile (if you already have one on Facebook. Your "fans" or "supporters" can't view your personal Profile.
PERKS
- One of most useful tools is that you can send email updates to all of your fans to market products or services.
- You can utilize Facebook’s PPC advertising for additional traffic
- Delivery of your emails is 100% guaranteed (it won't go to the "junk mail" folder)
- Requires little maintenance
- Page analytics (including gender and age breakdowns)
EXAMPLE
One of the most popular Facebook pages is run by the Barack Obama campaign (over 1 million supporters).
So, as search engine listing and email advertising is getting ultra competitive, it is important to stay ahead of the pack and find new venues to advertise. Facebook is a good place to start and has a lot of potential for growth in the future. Get started now!Labels: advertising, free marketing, media, networking, social
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